Emergency Business Card Creativity for My Afternoon at Author Alley!

IMG_3506This past weekend I was excited to be a part of the Author Alley event at Loganberry Books in Shaker Heights, Ohio – as part of the annual Larchmere Festival! Unfortunately I couldn’t find my business cards for the event, so I was forced to improvise and create some promo materials to act as business cards instead.

I was there to promote the books I’ve published this past year, Wearing My Weird (the 3-book series), and a book I illustrated by Sally Deems, Pretty Betty Butterfly.

I returned to an old technique and dressed it up with adding ribbons to make tasseled bookmarks as my freebie giveaways (to double as business cards).

Materials (to make 1.5″ x 4″ 200 bookmarks/business cards):

STEP ONE: Have FUN, painting on your watercolor paper – be abstract or not, and involve the kids!!! Let them paint whatever they want, because these large painting will be chopped up into pieces 1.5″ x 4″.

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STEP TWO: Let the paintings dry, of course, and then start slicing each page into 5 long 4″ strips (using the Exacto knife and cutting mat – or large paper cutter).

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STEP THREE: Take the 4″ x 15″ strips and use the small paper cutter to chop them into 1.5″ strips.

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STEP FOUR: Start stamping! I used a 3.5″ personalized stamp for the backside of my cards with my website/promo information, and on the decorative side I used a variety of Rubbermoon Art Stamps!

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STEP FIVE: Punch holes in the top ends of the cards to create tasseled bookmarks out of your cards – turning your business card into a fun promotional giftie/freebie!

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These were very fun giveaways, because each bookmark was unique, creating a fun synchronicity for the person choosing it. I received some comments regarding the messages on the bookmarks. People really responded to them positively! I could have easily sold them if I wanted to!

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3 thoughts on “Emergency Business Card Creativity for My Afternoon at Author Alley!

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