This past weekend I was excited to be a part of the Author Alley event at Loganberry Books in Shaker Heights, Ohio – as part of the annual Larchmere Festival! Unfortunately I couldn’t find my business cards for the event, so I was forced to improvise and create some promo materials to act as business cards instead.
I returned to an old technique and dressed it up with adding ribbons to make tasseled bookmarks as my freebie giveaways (to double as business cards).
Materials (to make 1.5″ x 4″ 200 bookmarks/business cards):
- 15×20″ watercolor paper – 4 sheets
- watercolor/gouache paints and brushes
- small paper cutter, Exacto knife, ruler and cutting mat
- Rubbermoon Art Stamps & stamp pad (stamps used: typewriter w/ heart, “wanderlust“, angel praying, “Trust Your Ideas“, and Adele.)
- single hole puncher
- Fancy ribbons
STEP ONE: Have FUN, painting on your watercolor paper – be abstract or not, and involve the kids!!! Let them paint whatever they want, because these large painting will be chopped up into pieces 1.5″ x 4″.
STEP TWO: Let the paintings dry, of course, and then start slicing each page into 5 long 4″ strips (using the Exacto knife and cutting mat – or large paper cutter).
STEP THREE: Take the 4″ x 15″ strips and use the small paper cutter to chop them into 1.5″ strips.
STEP FOUR: Start stamping! I used a 3.5″ personalized stamp for the backside of my cards with my website/promo information, and on the decorative side I used a variety of Rubbermoon Art Stamps!
STEP FIVE: Punch holes in the top ends of the cards to create tasseled bookmarks out of your cards – turning your business card into a fun promotional giftie/freebie!
These were very fun giveaways, because each bookmark was unique, creating a fun synchronicity for the person choosing it. I received some comments regarding the messages on the bookmarks. People really responded to them positively! I could have easily sold them if I wanted to!